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Search results for “content marketing”
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Keeping pace with the evolving Internet landscape in China
01/06/2022
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11:38:11 PM
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Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021
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11:24:39 PM
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Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021
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10:36:50 AM
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Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Trip.com Group holds 2021 Global Partner Summit in Macao
12/09/2021
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3:21:22 PM
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On Trip.com, global domestic hotel bookings increased by over 160% in Q3 2021 compared to Q3 2019.
Tongcheng Elong rebranded as Tongcheng Travel; Air traffic declines by over half | Daily Brief
12/16/2021
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11:52:27 PM
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Hong Kong expert called for UK flight ban amid Omicron fears; Shanghai Library closed for medical screening.
WeChat connects to e-CNY; Beijing Olympics faces Omicron test | Weekly Review
01/16/2022
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4:33:07 PM
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Chinese outbound tourism falls below 2000 levels in 2021; US-China row over forced route suspensions escalates.
Chinese outbound tourism falls below 2000 levels in 2021
01/14/2022
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1:48:04 PM
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The 8.5 million outbound travellers from China in 2021 were below the 10 million seen in 2000 and less than 5% of the figures seen pre-pandemic in 2019.
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